Ycoo: effortless, feminine Parisian style

At Ycoo, the blouse reigns supreme. Broderie anglaise, checks, stripes, pussy-bow collars or puff sleeves: this autumn-winter, the brand explores the feminine top from every angle, with short dresses and easy-to-wear denim to complete the wardrobe.

Our Ycoo favourites this season

• Romantic blouses in broderie anglaise, with a pussy-bow or V-neck, which you'll find among our women's blouses.
• Striped or checked shirts, from pleated collars to a loose, boyfriend-shirt cut, in our shirts and blouses.
• Short dresses with puff sleeves or in denim, which go from the office to the weekend: see our selection of short dresses.
• Straight-leg jeans and pleated trousers, to pick from our women's trousers.

How to wear Ycoo

Tuck an embroidered blouse into straight jeans, add a faux-suede waistcoat and a scarf knotted at the neck: your look is ready for the day. Fancy something bolder? A leopard-print denim-effect dress needs nothing more than a pair of ankle boots. To choose your size, see our Ycoo size guide.

Ycoo trousers and jeans

For bottoms, Ycoo focuses on easy-to-wear trousers and jeans, designed to go with its blouses: tuck in your top, add a belt and your outfit is ready. You'll also find them among our women's trousers and our jeans.

Find Ycoo in our Loëla boutique at 14 rue Alexander Taylor in Pau, and online at loela.fr: free delivery from a minimum spend that depends on your country, and easy returns.